user experience and design

Helps you create products and experiences with positive impact for patients and revenues

As most markets are increasingly crowded, design has earned a place on the CEO agenda in the pursuit of having products stand out. However, MedTech companies have fallen behind other industries despite the more elusive growth in this sector.

user experience and design

Our capabilities

We are convinced that working together is the best way to unlock growth opportunities. We will co-create a tailored process, all the way from concept to prototype to the finished product. You can also team up with us for a defined area of our expertise:
 

Design Thinking

Opportunity Identification

User Research

Experience Mapping & -design

IFU Design

GUI Design

Packaging Design

Ideation

Concept Development

Experience and design at TN
experience and design - the long read

MedTech and design thinking

As most markets are increasingly crowded, design has earned a place on the CEO agenda in the pursuit of having products stand out. 

However, MedTech companies have fallen behind other industries despite the more elusive growth in this sector:

High-growth segments are shrinking: down from 20 percent of the market in 2011 to 12 percent in 2016 and falling. For the many MedTech companies exposed to categories with low to moderate growth, patient-centric and clinician-centric design offers a key to stand out from competitors, and unlock gains in market share, access, and reimbursement.  – McKinsey & Company [1]

Nonetheless MedTech companies often struggle to capture the benefits of good design. That is something we would like to change. Being passionate about helping our clients – and their users – reach full potential.

How you can win with design and UX
Product Design

We explore unmet user needs to create the breakthrough products and packaging designs of tomorrow. Through a fast-paced iterative use of rapid prototyping, we continuously incorporate learnings before delivering the final product design, supported by the usability validation plan, manufacturing plan, commercial case, and the quality management strategy – aspects that are paramount to a successful product launch.

Packaging Design

Both primary and secondary packaging set the framework for critical steps in the user journey often overlooked in the creation and design of new products. The design of the secondary packaging has a large impact on compliance to intended use, as this is the first interaction between user and product – this experience shapes the way customers will interact with the product in the future. We anchor our work in the intended use and test and refine the packaging, the instructions for use, and the patient information leaflet using agile methods. The re-envisioned unboxing experience is not only delightful, but can reduce unintended use, decrease risks, and increase adherence.

Experience Design

Our UX and design team develop delightful experiences customized to empower patients and support professionals. A Design Thinking mind-set enables our experts to empathize with users throughout the user journey. Based on this, we map out where and how best to engage with patients and healthcare professionals alike to reimagine, design, test, and implement new and better experiences – both digital and physical. The impact is immediately evident on both customer satisfaction, patient adherence, and revenue growth.

What design can do for patients

Like innovation and disruption, the term design is often misused. Design is not just about making things look good. Rather, it is a mindset and a process to deeply understand users and to create new products, services, or experiences that address unmet user needs  – physically, digitally, or both. For a patient using a Medical Device, a better design can improve adherence, and even reduce pain and side-effects[2].

Want to know more?

Get in touch

Do you want to know more or didn’t you find what you were looking for?

As Head of User Experience and Design Kasper is prepared to receive your enquiry.

What we do

We have nine areas of expertise that takes you from A-Z

We advise at all levels, regardless of the need for either a single competence or a full project. Depending on the size of the project, we constitute the right team of specialists.

What we do

We have nine areas of expertise that takes you from A-Z

We advise at all levels, regardless of the need for either a single competence or a full project. Depending on the size of the project, we constitute the right team of specialists.

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